Content marketing is utilise of written content to draw the visitors and convert that to sales. SEO writing is producing quality content that is optimized so that you will get the benefits by appearing in the top position of search engines on the web. The method you word or write your content will determine how fast you grab the attention of the search engines thus affecting your ranking on search results.
Guidelines on writing better SEO content
Search Engines provides certain guidelines that says about how to create a Search Engine friendly website. It is up to you to retain these rules in mind when writing. If you use these guidelines you can write a simple and brilliant article for your content marketing campaign.
A keyword is somewhat that defines what you are promoting or what your trade is all about. It doesn’t have to be a word it can likewise be a phrase as long as it defines what your business is all about. The words or expressions you select as keywords should be positioned tactically throughout your content so that the search engines can take on to it rapidly.
– Picking keywords
To select suitable keywords, study on the top keywords related with your business that are famous on search engines such as Google, Bing or Yahoo. Choose the keywords that you like and most define your business and then utilise them tactically in content.
– Paragraphs, headings and subheadings
Then you should have subheadings, headings and paragraphs in your content. These make the content simple to read and similarly support in keyword placement. An article that starts from beginning to end without pauses is tiring for a visitor. It’s wise to break down opinions into small paragraphs for simple reading. Also headings and subheadings is necessary to get an idea about the article for the visitors.
– Keyword placement
Once you have the relevant keyword, then you should be careful in keyword placement. Preferably, your keywords must be in the title. Ensure that the keyword is given in the first and last paragraph of Content. You would also put the selected keyword or expression in a subtitle.
– Avoid keyword stuffing
Ensure that you do not arrange your article full of keywords, it will result in keyword stuffing, and it is not acceptable. Your article must have a decent flow with the keywords positioned in a suitable way.
If you write SEO articles utilizing these instructions you are certain to have decent rankings on search engines which may convert to high sales or reputation for your business.